Amidst a sea of overpromises and an emphasis on "manliness" from the deodorant industry, Right Guard is essentially anonymous. But a Right Guard man doesn't give a shit about advertising. He just wants a deodorant that does what it's meant to do.
And that's it.
*STUDENT WORK*
PRINT
IN-STORE
In which we use actual 5-star Amazon reviews. Hell, if Rick C. from Winston-Salem said it, it must be true.
Home Depot and Lowe's are sanctuaries for our Right Guard man. So let's make sure he's prepared for a job well done.
A little verbal encouragement never hurts either.
OUT OF HOME
RADIO
:30
:60
REBRANDING
Stripped down, transparent packaging with scent names that reflect the straightforward approach.
MERCH
The Right Guard man deserves a cold can.
Thank you Stephen Pisano, Alec Plourde, Brianne Johnson, Kelsey Cowan, and Max Farinholt!
